Gunji says he's heartened by the smiles of those who come to interact with Kitty. Some cuddle with the stuffed animals while others play with toys. Ultimately, 5,169 items were recognized as collectable items, overturning the previous mark of 4,519 to set a world record.įans and neighborhood children often visit the Kitty house. To ensure a smooth screening process, he carefully selected items for evaluation from his roughly 10,000-piece collection. On the advice of an acquaintance, Gunji challenged the Guinness World Record in November last year. He continued splurging at specialty shops and department stores as he sought to expand his collection. His passion for Kitty goods really took off after he retired. So in recent years, Sanrio has branched out beyond products and into launching pop-up businesses and other experiential opportunities, many of them tied to food - and primed for sharing on social media, Takiguchi said.You will begin to receive our Daily News updates. Add your contacts. Hello Kitty, at Sanrio's North American headquarters in El Segundo, California. one of the biggest markets for e-commerce, according to market research company eMarketer. Takiguchi attributes this to the changing nature of retail: In 2017, more than 215 million Americans shopped online, a number projected to grow to 230 million by 2021 and making the U.S. Parent company Sanrio Co., Ltd., reported annual sales of about 62 billion Japanese yen in fiscal year 2017 (approximately $567 million as of May 2018), down 13 percent from the year before. Over the decades, Hello Kitty - and some 400 other characters in the Sanrio catalog, according to Takiguchi - have been emblazoned on almost every product imaginable, from guitars and lunchboxes to wines and toilet seat covers.īut the brand has seen a downturn in revenue in recent years. “You ask anyone who goes to Japan, the two things they will recognize, it’s always, ‘Wow, the service elements are amazing’ and ‘When I get something, it’s packaged so delicately,’” he said.įor Sanrio in North America, it all started with a coin purse featuring the red-bowed cat and the words “Hello,” that went on sale in 1975. News Southern California farm gets a little help from Hello Kitty and her friends
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